THE JOURNEY BEGAN!
The Company got registered and started delivering the ‘ice creams’ straight from the factory.
WhiteCub’s first ever parlour opened at a premium location in Gurgaon. On further request from our patrons, we started providing varieties of desserts & various other dairy-free foods. Alongside, we gave complimentary ‘nutrition- nuggets’ (health counselling, to make it sound more mundane!) to the interested ones.
Socially, we began participation in Delhi NCR’s fairs/ festivals/events at five-star hotels, Embassies, etc.
WhiteCub did one more kiosk for the summer season at a premier mall of New Delhi. We also started supplying WhiteCub to some restaurants.
THE RETAIL JOURNEY BEGAN!
We launched WhiteCub tubs at high-end retail stores in Delhi.
2015 - 2016
EXPANSION WITH PATRONS' SUPPORT
WhiteCub launched in Mumbai as well in various retail stores. Simultaneously, we started catering WhiteCub ice creams at marriages / big events.
2017 - 2018
WhiteCub was launched in Bangalore retail stores. We started our first franchise at Namaste Midway, NH-58. It was then launched in Pune, Hyderabad and Chennai as well. We launched 125 ml tubs in the meantime.
2019 - 2020
New packaging got launched. Our franchise operations started in Gurgaon. More retail stores are being covered during this period.