about us

We as a team are led by Ms Sonal, Director Compassionate Choices Pvt Ltd and CEO WhiteCub. She’s been the winner of the prestigious GOI’s Dept. of Science and Tech’s WEE Foundation Award of Excellence 2017, Cherie Blair Foundation- Dhriiti Award 2017, TIE-Power2 SME Spirit of Manufacturing Awards - Women Entrepreneur of the year 2017. The Times of India publication & the Femina magazine recognised her compassionate choices and covered her in an exclusive article (June 2015).

Our combined efforts have also helped us win PETA Vegan Foods Awards over two successive years. WhiteCub Dairy-Free Ice Creams had been specifically created to fill in certain crucial gaps. Before WhiteCub, there was no Ice Cream in the Indian market suitable for people looking for Dairy Free and healthy alternatives. We are India’s first Cholesterol Free, Trans Fat Free and certified Dairy-Free Ice Cream Brand. At White Cub, we believe that being dairy-free goes beyond deliciousness & we strive to do so with compassion. As a business, we are the proud alumni of Nexus, an Innovation Hub and Business Incubator powered by the US Embassy and ACIR.


We have named ourselves ‘WhiteCub’ as a dedication to the cause of Linda Tucker. She has been involved in the protection of white cubs and their families, from the cruel practices of ‘canned hunting’, in East Africa for the past many years. (https://www.lindatuckerfoundation.org)

Journey So Far...


The Company got registered and started delivering the ‘ice creams’ straight from the factory.


WhiteCub’s first ever parlour opened at a premium location in Gurgaon. On further request from our patrons, we started providing varieties of desserts & various other dairy-free foods. Alongside, we gave complimentary ‘nutrition- nuggets’ (health counselling, to make it sound more mundane!) to the interested ones.
Socially, we began participation in Delhi NCR’s fairs/ festivals/events at five-star hotels, Embassies, etc. 

WhiteCub did one more kiosk for the summer season at a premier mall of New Delhi. We also started supplying WhiteCub to some restaurants.


We launched WhiteCub tubs at high-end retail stores in Delhi.


WhiteCub launched in Mumbai as well in various retail stores. Simultaneously, we started catering WhiteCub ice creams at marriages / big events. 

WhiteCub was launched in Bangalore retail stores. We started our first franchise at Namaste Midway, NH-58. It was then launched in Pune, Hyderabad and Chennai as well. We launched 125 ml tubs in the meantime. 

New packaging got launched. Our franchise operations started in Gurgaon. More retail stores are being covered during this period.
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